How can I verify a tour operator’s online reviews?

To really check a company's reputation, cross-check what people say on several separate platforms, like TripAdvisor, Google Business, and Trustpilot. Don’t depend only on the testimonials that the agency itself places on its own website.

Pay attention to how similar the feedback feels, and also when it was published. Genuine review profiles usually show specific stories from reviewers who already have activity and history. When there is a sudden wave of generic 5-star scores from newly created accounts, that often points to engineered or curated feedback.